There was once a time in business where simply having a web page with basic information was considered to be ahead of the technology curve. Of course, in the modern world, a business not only has to have a website but it also needs to stay maintained and current to keep in line with constantly changing consumer shopping and buying trends.
This is where the biggest challenges lie, as most business owners aren’t savvy when it comes to building a website, let alone maintaining one.
Take for example the Groupon Coupons page for Zipcar. Once you have purchased one of these vouchers you can apply it in the shopping cart when you are shopping with the manufacturer or retailer directly.
By using Drupal, companies like Zipcar can establish an e-commerce ready website capable of accepting third party generated coupons and voucher codes.
At its core, Drupal works with templates. A small business owner can simply choose from a number of available templates and fill in the information as they see fit. However, instead of relying on the services of a qualified web developer, these owners can simply utilize the personalization options inside the framework to add modules, such as the one that handles payments and vouchers. This is all done with the click of a button, and often with the visual assistance of a graphical user interface.
How Does This Help SMB Owners?
As the cost barrier to a website continues to lower, more and more small businesses are becoming tech savvy and creating websites using services like this which rival their big business competitors.
This is beginning to create a new digital payment place where SMB owners are coming to not only play but compete in the digital space.
By providing these SMB owners with easy to use design, creation, and personalization tools, Drupal provides these owners the open-source tools and modules that they need to keep up in the digital e-commerce space.
In addition to allowing retailers to provide a better service to their customers, this website also helps with after sales engagement. As an example, websites make for the perfect way to advertise a sale or a special deal that you have coming up, whether it’s a store wide sale or a small discount on a commonly purchased item.
What Is Stopping More SMBs From Jumping on Board?
One of the most common reasons why more SMB are not getting on board with more interactive and functional website is largely because of a misperception about the cost and effort involved. After all, many of these owners who are not in touch with the digital world may only remember the time when you had to hire a third party company to build a basic site.
If you are an SMB owner and have been hesitant to join the online world, now is a perfect time and Drupal is the perfect product to help you get there.